How Creatively Can You Use Technology in Exhibition Stands To Increase Engagement?

If you plan to showcase your business idea or product through outdoor exhibition stands, you must plan the technologies accordingly. Exhibition stands are unquestionably a great and effective way to reach many customers. However, you must use a few technological hacks to engage your customers at the stands. Are you planning to display your products through popup exhibition stands UK? Make sure you resort to these technologies to make your engagement high. 

Stands

What are the unique technologies to use in exhibition stands for quick engagement?

Use virtual reality options 

VR and AR are the two most affordable and high-end applications that instantly grab attendees' attention. You can take the help of VR and AR to highlight product features or showcase new product launches. This will attract people readily to your exhibition stand. 

Set up user-generated content 

Social media is the new influencer in the life of every customer. Branded hashtags, photo booths and selfie stations are a few things that will attract more and more customers to your stand. Once they are in, explain the mission, vision and the product goal. 

Include interactive games 

Include a few games and quizzes for your customers to make your exhibition stand different. As they participate, they will be drawn to your stands. If you’re promoting a new product, keep them as samples with the gift hampers. This will evoke more awareness about the product within a short span, that too with the minimum amount of investment. 

Arrange for live webinars or demos

Engagement can be triggered instantly if you arrange for live demos or webinars of your business products and services through your stands. People love to see live demos. It gives them a fair idea of the product quickly. 

Provide information-sharing options 

You can use a smart strategy of including QR codes and website links on the hoardings of the exhibition stands so that the customers visiting the stands can get information through simple scanning. This will help the customers with quick and instant information for which you’ve built up the exhibition stand.

Interactive human demonstrations

The most traditional method of engaging customers on exhibition stands is through impactful and continuous human interactions. Make sure you appoint knowledgeable people on the stands so that they can share useful information about the business and its products with the customers or enquiries. 

If you’re planning for an exhibition stand, contact SpacePro. We offer services for in-store promotions, shopping centres, exhibition stands in supermarkets and other commercial areas. Get in touch with us for proper exhibition stands for your business.

Why are exhibition stands important for brand promotion?

While shopping in a mall, you might have noticed separate exhibition stands for different brands. This convenient in-store promotion helps promote proper brand awareness among mass audiences. Rather than promoting the product through a website or online advertising, showcasing the same through exhibition stands is a convenient way to trigger the audiences' interest.

Since large crowds roam around the shopping centres all day, an exhibition stand encourages high sales. Contact professionals for proper popup exhibition stands uk.

What are the benefits of exhibition stands for brand promotion?

Engages target audience

Arranging an exhibition stand in a shopping centre can help your brand reach a vast target audience. You can show off the greatest pieces of art and products and highlight the product's features so that the same caters to the target audiences. Exhibition stands are like interactive areas where the sales personnel can directly interact with the audience.

Brand recognition and representation

The exhibition stand has the name, logo and picture of the brand attached to it. Hence, it improves brand recognition and representation as well. Since the exhibition stands are eco-friendly and attractive, every passerby in the shopping centre gets attracted to the brand.

Useful for product launches

Exhibition stands are the best options for companies to launch new products. The company can show off the products by keeping the prototypes in the exhibition stands. You can also arrange for free sample distribution to attract more customers. Again, with initiatives like winning competitions, you can attract more customers to the exhibition stands.

Highlight the product/ service USPs

Exhibition stands are the best options for companies to launch new products. The company can show off the products by keeping the prototypes in the exhibition stands. You can also arrange for free sample distribution to attract more customers. Again, with initiatives like winning competitions, you can attract more customers to the exhibition stands.

Generate interest in products

With the help of exhibition stands, you can generate interest in the product in the customers' minds. Highlight the products' durability, features and usefulness so you can easily sell them.

For professional exhibition stands in UK, contact SpacePro. We put our clients in front of their potential clients. With the help of exhibition stands, we arrange in-store promotions at shopping malls, train stations, supermarkets and exhibitions. To get the exhibition stands for your business, contact us.