Pure London

Pure London

Pure London is the UK's leading and largest trade fashion buying event held at the beautiful, iconic and architecturally significant Olympia in Kensington, London. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trend information. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.

Catering to all fashion buying needs, Pure London features a carefully curated line-up of the most coveted and exciting UK and international brands across womenswear, accessories, shoes and jewellery.

Opening times*

*times subject to change

Contact us


Hammersmith Rd, Kensington, London W14 8UX


11/07/2023 - 13/07/2023


10,000 (2019)


Olympia, London

Live days


Event Gallery

To get in touch click here
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